Hi, I’m Joel, B2B marketing speaker, podcaster & influencer.
Hi, I’m Joel,
B2B marketing speaker, podcaster & influencer.
“Joel brings some of the most interesting themes in B2B transformation to life with real passion and deep expertise.”
Companies I’ve worked with:
Here's a showreel of my recent speaking activities
My journey through two decades of B2B marketing
For the last 20 years, I've made it my mission to be at the heart of B2B marketing — charting its evolution, celebrating its success, and helping marketers navigate its transformation.
I co-founded B2B Marketing magazine in 2004 and steered its growth from a niche publication into a global authority. As editor, content creator and event host, I’ve witnessed the B2B marketing industry’s journey from cottage craft to commercial powerhouse.
Now, I’ve returned to my roots as a creator — podcasting, blogging, and producing video content to explore where B2B marketing is headed next. I like nothing better than meeting B2B marketers in person and learning about their challenges and experiences.
I speak at events, collaborate with brands and advise specialist B2B marketing companies on how to thrive in a fast-changing landscape. On this site, you’ll find my latest content and ways to connect or collaborate.
- 20+ years in B2B
- Experienced B2B speaker
- Content creator & podcast host
- Expert advisor for B2B marketing orgs
“Joel brings some of the most interesting themes in B2B transformation to life with real passion and deep expertise. Our audience loved it, he was a pleasure to work with, and he delivered the perfect finish to a great event.”
“It has been great to work with Joel as a board advisor this year. He has unrivalled knowledge of the B2B marketing industry and a unique perspective which we appreciated tapping into.”
"Joel has had a material impact from the outset on FunnelFuel's framing and communication of our value proposition around digital advertising efficiency and effectiveness to the wider B2B community.”
"Joel's keynote provided context and external validation around how fast the B2B marketing world is evolving and how that challenge impacts agencies, and was excellent in helping set up what was a very successful day."
Let’s make your next B2B event one to remember
Whether it’s a keynote, panel, or fireside chat, I love sparking meaningful conversations that leave audiences inspired.
My services
Speaking
For 20 years, I’ve spoken at B2B marketing conferences worldwide, engaging audiences of all sizes to share insights on how the industry is evolving — and to hear their perspectives in return.
I take on a range of roles at live events, including keynote speaker, host/MC, moderator, panelist, interviewer or roundtable chair. Alongside speaking, I also create content that reports on and summarises key takeaways for the wider B2B marketing community and my ever-widening social network — see the 'Content' and 'Influencer' sections of this site for more detail
Content & influencer
With 30 years experience as a journalist, I’m a content creator at heart, and these days I'm regularly partnering with B2B agencies and vendors to shape and share their stories with my trusted audience.
My work focuses on:
- Podcast: Trust & Influence in B2B — Exploring thought leadership, influence marketing, and advocacy.
- LinkedIn Newsletter: The B2B Catalyst — Regular insights drawn from my unrivalled access to the market
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YouTube Channel: 6,000+ subscribers, featuring event coverage and interviews with leading B2B marketers.
- Social Channels: Extending these conversations across Instagram, Threads, and YouTube Shorts.
Advisory
As a co-founder and entrepreneur, I understand the challenges of building and sustaining a successful B2B marketing business in a landscape dominated by large corporates.
I work with B2B organisations to interpret market trends and apply those insights to strategy, planning, and execution. Whether on a one-off project or a longer-term basis, I help businesses sharpen their focus and achieve impact.
If you think I could support your organisation, please get in touch — I’d love to hear from you.
Listen to my latest podcast
Each week, my podcast explores issues around trust in B2B marketing, with expert insights from leading thinkers.
My latest video
I'm out and about attending the best events in the B2B marketing calendar and capturing and sharing the key insights.
Let's connect
Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.
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