Trust & influence in B2B podcast

Trust is the number one issue in B2B right now, driven by populist politicians deriding experts and expertise; disintermediation and dilution of traditional trusted information sources; the AI-driven proliferation of content channels and formats bombarding buyers. Trust has never been harder to attain or retain.

‘Trust & Influence in B2B’ addresses this issue in depth in each weekly episode, exploring different aspects and implications through the eyes of topic experts and pioneering practitioners. You can listen or subscribe via Apple Podcasts, Spotify ,Youtube or wherever you get your podcasts. Or you can listen to an episode right here.