Speaking
I’m a passionate and versatile speaker, happy to cover a broad breadth of B2B marketing related topics, and will bring energy, authority and inspiration to your event.
I’ve spoken at global events for a 1000 people, right down the smallest and most intimate gatherings for internal teams, or niche groups of marketers in separate organisations.
Companies I’ve worked with:
Types of sessions
Big picture keynotes, addressing macros issues and the future of B2B
I love the big stage and opportunity to address major themes infront of big crowds, inspiring and motivating attendees around major shifts in B2B.
Breakouts or smaller sessions, providing more depth and practical tips
Smaller presentation sessions often require more focus on practicalities and takaways, and I always aim ensure attendees leave inspired and motivated to take the next step.
Panel discussion moderation or fireside chat interviewer
The key to a great panel discussion or fireside chat is to get the best out of the protagonists, making them deliver their knowledge in as compelling a way as possible.
Panel discussion participant – I’m happy to be on the other side
Panel discussions are all about great energy between protagonists, and I love being part of a public group discussion to provide real value to attendees.
Roundtable or workshop leader – catalysing a stimulating discussion
Without doubt one of the best ways that B2B marketers learn is by sharing insights and perspectrives, and I pride myself in moderating conversations that deliver tremendous value.
Podcast guest - sharing my personal insights on video or audio
Podcasting has democratised content creation in B2B as never before, and I'm delighted to share my own perspectives and insights with brands and their audiences.
Core topics that I cover:
Trust in the age of AI
Trust is the biggest issue in B2B in the 2020s, with AI accelerating the content avalanche, further overwhelming buyers.
Thought leadership
Thought leadership is one of the most powerful weapons at the disposal of B2B marketers, but its too widely misunderstood and misused.
The future of B2B marketing teams
B2B marketing teams are under pressure to demonstrate unprecedented agility, with static or reducing budgets. New models are required.
Influencer marketing
For so long, influencer marketing was a consumer-only trend, but it's begining to have a huge on B2B, albeit with a very different dynamic than in B2C.
Customer and employee advoacy
The two most compelling voices in B2B are employees and customers, but for different reasons neither are allowed to achieve their potential.
The future of B2B agencies
The factors that drove success for B2B agencies in last decade are increasingly redundant - so what does success look like for the next decade?
Don’t see your topic listed here? Drop me a line to tell me what you’re interested in.
“Joel brings some of the most interesting themes in B2B transformation to life with real passion and deep expertise. Our audience loved it, he was a pleasure to work with, and he delivered the perfect finish to a great event.”
“It has been great to work with Joel as a board advisor this year. He has unrivalled knowledge of the B2B marketing industry and a unique perspective which we appreciated tapping into.”
"Joel has had a material impact from the outset on FunnelFuel's framing and communication of our value proposition around digital advertising efficiency and effectiveness to the wider B2B community.”
"Joel's keynote provided context and external validation around how fast the B2B marketing world is evolving and how that challenge impacts agencies, and was excellent in helping set up what was a very successful day."
Let's connect
Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.
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