Resources and content

As well as video and audio content, I also regularly produce reports and text/image based content, and you can find the latest output on this page.

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Featured Content

The state of B2B thought leadership in 2026

Five trends that are defining success for thought leadership, including case studies, based on exclusive data from the B2B Marketing Awards

Matrrix report on table image copy

The B2B matrix of influence: How to use thought leaders, influencers and advocates

A detailed framework for using the various personas that build trust and maximise influence in B2B buying

Female and male influencers

The state of B2B influencer marketing in 2026

A deep-dive in this interactive report on key trends defining influencer marketing's growing resonance in B2B.

Influencer niches final

Finding the perfect niche for B2B influencer marketing in 2026

Influencer marketing is probably the most misunderstood discipline in B2B marketing right now. But it's incredibly powerful.

Let's connect

Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.

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