Resources and content

As well as video and audio content, I also regularly produce reports and text/image based content, and you can find the latest output on this page.

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Featured Content

Ebook: Thought leadership in the age of AI

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Advertising and thought leadership image

The truth about thought leadership and advertising: They are better together, but better still focused on commercial outcomes

Thought leadership and advertising seemed to operate in separate worlds, whereas in reality they are highly compatible - but better still when focused on commercial outcomes.

ChatGPT Image Dec 24, 2025, 12_25_17 PM

Ten things I learned about trust in 2025

Trust has emerged as the defining currency of modern B2B marketing. But what does it really mean to build trust in complex business relationships, and how can organisations systematically develop it as a competitive advantage?

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The B2B matrix of influence: How to use thought leaders, influencers and advocates

A detailed framework for using the various personas that build trust and maximise influence in B2B buying

Let's connect

Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.

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