Influencing in B2B
Influencers are increasingly fundamental in B2B, helping brands to shape, amplify and authenticate brands’ messages and cut through growing noise on social channels.
As an influencer, I work with a variety of organisations in the B2B marketing space to enable them to build traction and engagement around key activities and announcements, using LinkedIn, Youtube and Instagram - as well as audio and text/image based reports.
Companies I’ve worked with:
My two most popular influencer activities:
Event report videos
I interview sponsors and protagonists at events, capturing core messages and a ‘buzz’ and distributing by LinkedIn and Youtube.
Sponsored episodes of my podcast
‘Trust & Influence in B2B’, which are distributed by audio to subscribers, as well as on video on LinkedIn and Youtube. See podcast page.
How could I provide influencer support for your marketing? I’m open to alternative formats and ideas. Contact me here.
“Joel brings some of the most interesting themes in B2B transformation to life with real passion and deep expertise. Our audience loved it, he was a pleasure to work with, and he delivered the perfect finish to a great event.”
“It has been great to work with Joel as a board advisor this year. He has unrivalled knowledge of the B2B marketing industry and a unique perspective which we appreciated tapping into.”
"Joel has had a material impact from the outset on FunnelFuel's framing and communication of our value proposition around digital advertising efficiency and effectiveness to the wider B2B community.”
"Joel's keynote provided context and external validation around how fast the B2B marketing world is evolving and how that challenge impacts agencies, and was excellent in helping set up what was a very successful day."
Let's connect
Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.
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