Resources and content
As well as video and audio content, I also regularly produce reports and text/image based content, and you can find the latest output on this page.
Companies I’ve worked with:
Featured Content
The state of B2B thought leadership in 2026
Five trends that are defining success for thought leadership, including case studies, based on exclusive data from the B2B Marketing Awards
The truth about thought leadership and advertising: They are better together, but better still focused on commercial outcomes
Thought leadership and advertising seemed to operate in separate worlds, whereas in reality they are highly compatible - but better still when focused on commercial outcomes.
Ten things I learned about trust in 2025
Trust has emerged as the defining currency of modern B2B marketing. But what does it really mean to build trust in complex business relationships, and how can organisations systematically develop it as a competitive advantage?
The B2B matrix of influence: How to use thought leaders, influencers and advocates
A detailed framework for using the various personas that build trust and maximise influence in B2B buying
The great reshuffle: Why trust is driving marketing layoffs, restructures and hiring strategies
Something has shifted in B2B marketing, and you can see it most clearly not in campaigns but in careers.
Why 'insularity' is the latest trust barrier facing B2B brands
For over a quarter of a century, the Edelman Trust Barometer has been the definitive measure of how the world feels about the institutions that shape our lives. Its 26th edition, based on nearly 34,000 respondents across 28 countries, lands at a moment that demands attention.
The state of B2B influencer marketing in 2026
A deep-dive in this interactive report on key trends defining influencer marketing's growing resonance in B2B.
Are you getting the right people on the AI-transformation bus?
A recent roundtable that I attended revealed what senior B2B marketers are really saying about AI - and what that's likely to mean for your team.
ABM and the empathy paradox
Is the AI revolution making us less human as we strive to be more effective? And if so, what should we do about that? Thoughts in this article from a recent roundtable
Finding the perfect niche for B2B influencer marketing in 2026
Influencer marketing is probably the most misunderstood discipline in B2B marketing right now. But it's incredibly powerful.
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Whether you’re looking for a speaker, collaborator, or advisor, I’d love to help you bring fresh perspective to your B2B audience.
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