Influencing
the Buyer in B2B
B2B purchases aren't made by individuals — they're shaped by committees, internal politics, and competing priorities. This eBook gives you a proven framework for mapping influence, building consensus, and guiding buyers toward a confident "yes."
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What's in the eBook
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Influence Mapping
Identify every decision-maker, champion, and hidden blocker in the buying committee — before they derail your deal.
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The Psychology of Consensus
Identify every decision-maker, champion, and hidden blocker in the buying committee — before they derail your deal.
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The Buyer Influence Canvas
A ready-to-use framework for tailoring your message to each stakeholder's authority, access, and advocacy.
The playbook I wish I'd had ten years ago. The chapter on identifying hidden decision-makers helped us uncover two stakeholders that would have derailed our latest enterprise deal. Practical, research-backed, and free of fluff. I've bought copies for my entire team.
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