There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via...

I headed up to @LinkedIn's London HQ in mid-March for  The Marketing Practice 's  #mediaweek  event where I was presenting on my...

In the evolving world of B2B marketing, thought leadership has emerged as a critical component for building trust and driving business...

In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Ananda Roy, VP of Thought Leadership at Circana...

On February 27, 2025, marketing professionals gathered at Salesforce Tower in London to celebrate the launch of Bev Burgess's latest...

For the past 25 years, Edelman has been publishing its influential Trust Barometer, a global study that measures trust across...